EARTH HOUR

On March 31st, 2007, 2.2 million residents of Sydney turned off their lights for one hour. Today over 88 countries participate in Earth Hour to help raise awareness of the climate issues effecting our planet. However, with this campaign, I not only wanted more people to join in on Earth hour, I wanted to communicate that it’s not so much the actual hour that matters, its the idea behind it.

ANGEL'S BBQ

Angel’s dishes out the best BBQ I’ve ever had, but it goes beyond the food. What makes Angel’s special is the husband & wife team that own and operate the entire business. It’s the hole in the wall, back-alley way location, it’s the entire atmosphere. These sandwiches kick the shit out of you, in a good way.

MRS. MEYERS

Yes, I’m targeting moms with these ads, but not just any moms. These moms care about what food they buy for their family, they care about what car they drive, and they care about what laundry detergent they use. They’re hip, they don’t care what detergent their moms used growing up, they care about the their family, and their environment.

TIVO

There is an art to using TIVO. Only the most experienced can fully harness the power of a TIVO remote. I wanted to create a campaign that was not only unexpected for the product, but visually interesting and entertaining.

LEGO

This interactive campaign was designed to help parents better understand, or rather remember what it is like to play with Legos. A parent typically sees a pile of Legos as a scattered mess of plastic bricks, a kid sees something completely different.

BARBASOL

Screw advertising, it’s all about branding baby. No but seriously, I found that if you know some good branding theory, the advertising writes itself ... well almost.

OUTWARD BOUND

Being a teenager can really suck sometimes. I wanted students to see Outward Bound as a way to get away from it all; their parents, their schooling, their peers. Outward Bound not only helps you find yourself, it helps you find a way out.

TOUR DE GEORGIA

The Tour De Georgia is a professional cycling race that takes place through out ... the state of Georgia. The race was designed as a warm up for the Tour De France. Why Georgia? Well it turns out the variation in terrain is similar to that of the Tour De France. I designed this campaign to raise local awareness of the race as it comes through the different cities, focusing on the unique aspects of each location.

PLEASE NOTE: The use of the confederate flag here is not meant to imply anything about racism or slavery. Please do not take offence, I am merely using the flag for its graphic element and assocation with the south, nothing more.