EARTH HOUR

On March 31st, 2007, 2.2 million residents of Sydney turned off their lights for one hour. Today over 88 countries participate in Earth Hour to help raise awareness of the climate issues effecting our planet. However, with this campaign, I not only wanted more people to join in on Earth hour, I wanted to communicate that it’s not so much the actual hour that matters, its the idea behind it.

ANGEL'S BBQ

Angel’s dishes out the best BBQ I’ve ever had, but it goes beyond the food. What makes Angel’s special is the husband & wife team that own and operate the entire business. It’s the hole in the wall, back-alley way location, it’s the entire atmosphere. These sandwiches kick the shit out of you, in a good way.

THE SCHOOL HOUSE OF ROCK

I was originally hired by the School House of Rock to help them with some local advertising. I soon realized, before we began advertising, we needed to re-think their brand. Ultimately, I designed a new logo for them, helped them strengthen their brand image, and focus their target market. After we tightened up their brand, I designed and coded a new website for them. The School House of Rock is not your typical music school, so I tried to design a site that refeclts just that.

MRS. MEYERS

Yes, I’m targeting moms with these ads, but not just any moms. These moms care about what food they buy for their family, they care about what car they drive, and they care about what laundry detergent they use. They’re hip, they don’t care what detergent their moms used growing up, they care about the their family, and their environment.

LEGO

This interactive campaign was designed to help parents better understand, or rather remember what it is like to play with Legos. A parent typically sees a pile of Legos as a scattered mess of plastic bricks, a kid sees something completely different.

SUBWAY ADAPTATION

Same concept is applied to subway ads. The red film would be applied to the window of the car. Thus while you're waiting for the train, you see the pile of red bricks, and when you get in the car and look out at the posters you see the revealed subjects.

BARBASOL

Screw advertising, it’s all about branding baby. No but seriously, I found that if you know some good branding theory, the advertising writes itself ... well almost.

OUTWARD BOUND

Being a teenager can really suck sometimes. I wanted students to see Outward Bound as a way to get away from it all; their parents, their schooling, their peers. Outward Bound not only helps you find yourself, it helps you find a way out.

TIVO

There is an art to using TIVO. Only the most experienced can fully harness the power of a TIVO remote. I wanted to create a campaign that was not only unexpected for the product, but visually interesting and entertaining.